Cutely unclear on the concept

E: "I got the mail. This one was addressed to you."
K: "Oo, it's the paper towel samples I sent off for! Yay, cool!" [Rips the package open.] "Oh, nice. Hey, check these out!"
E: "I'm so glad we've been able to find gender roles that work for us."
K (pouting): "Oh, come on." [Holds up wrapper.] "Look, it says it right here: Brawny."